The Official Blog of Aab
AW16 Knitwear & Cover-Ups In-Store & Online
With autumn creeping in and winter drawing ever closer, it’s time to embrace the new season with sculptural silhouettes, sumptuous textures and standout outerwear. Our AW16 Collection Online & In-Store investment pieces will see you through the season and beyond.
It’s a collection where form meets colour: wide lapels and deep pockets, from soft greys to chocolate brown, it’s a collection that celebrates form and colour.
Whether you're looking for a a statement jumper or standout coat, our latest collection will bring life to your wardrobe and make you feel as good as it looks.
AAB Resort Wear Collection Giveaway
Do you find it a challenge when looking for suitable 'Resort Wear' when going on holiday? Items that can see you through your vacation and adapt to the climate and location without you feeling uncomfortable or out of place?
Aab’s Resort Wear collection is the perfect solution to your holiday wardrobe dilemma. The collection features a variety of lightweight Kimonos, both print and plain which pair up beautifully with our wide range of Slips & Trousers or as a cover up on the beach. Our main line of slips & trousers are made from a lightweight linen - simply ideal for warmer weather. In addition you will find that our luxury chiffon Hijabs are perfectly suited for home & abroad, lightweight, airy and completely versatile, these chic Hijabs offer a multitude of styling options without crowding your suitcase. Aab's interchangeable pieces are perfectly suited for fuss free dressing am to pm which means when you pack, less is more!
To celebrate the launch of our Resort Wear collection, Aab are pleased to announce an amazing giveaway in collaboration with Luxury Halal Travel, your one stop shop to find all your travel needs for the perfect holiday. Luxury Halal Travel are giving away an amazing holiday for two to visit Tamouda Bay in Morocco, part of the world famous Banyan Tree Luxury Resorts.
To enter this amazing giveaway, simply complete our survey and you will automatically be entered into the draw as well as enjoying 10% off your next order online.
This is an amazing offer not to be missed! Click here to enter the survey
The giveaway ends 1st September 2016, all travel and itinery covered for a two night stay at the brand new Banyan Tree Resort! Travel is during October. Discount code is for online orders only until 15th September 2016 and cannot be used in-store (terms & conditions apply).
LET'S GET NAUTICAL
You can't go wrong with shades of Blue and summery White, it's the perfect look for a weekend away, these interchangeable pieces allow you to transform your look from day to evening effortlessly.
THE BOKHARA COLLECTION
Timeless pieces with elegant detail, a fusion of east meets west - Shop the Bokhara Collection Online from Midnight.
The Andalucian Garden Collection
The Andalucian Garden Collection is Part lll of our Ramadan Collection. The collection features beautiful floral embroidery inspired by the gardens of Andalucia. A combination of Kimonos and Long Jackets as well as Jacquard Slips, Trousers & Midis. Shop the exclusive collection online and In-Stores.
LET'S MAKE THIS RAMADAN MEMORABLE
Ramadan Kareem! This beautiful month is upon us and we want to make this Ramadan memorable.
Share your Ramadan moments with us by sharing your pictures on #RamadanDiaries, we want you to share your experiences and see how different countries celebrate the beautiful month of Ramadan. Tag us on Instagram too @aabcollection and participate in our weekly giveaways! To view our Ramadan video click here.
The Al Hambra Collection
Graced with boldness and femininity the Al Hambra Collection pays tribute to the timeless elegance & heritage of one of the most beautiful palaces built in Andalucia. The elegantly detailed geometric designs are highlighted on the the back of our latest 'Bisht' Abayas and can also be found on our handmade Clutch Bags.
Preview Our Ramadan Collection 2016
Visit our stores on Saturday 28th May to Monday 30th May and view the launch of our Ramadan Collection 2016. We have gift bags for customers who send over £75 (while stock lasts) as well as vouchers to redeem off your next purchase in-store. Many items are limited edition pieces so head down this weekend to avoid disappointment or shop from the comfort of your home at aabcollection.com. The collection will be launched online on 28th May 2016.
AN INSIGHT INTO THE WORLD OF AAB
At Aab, we take the creation of our garments very seriously. The strength of a seam, versatility of a garment, size of a collar and shape of a pocket are just a few things thoroughly considered when creating our collection for those who appreciate lasting value.
Follow our blog over the next few weeks to get an insight into the world of Aab.
EXCLUSIVE MADE IN ITALY SCARF COLLECTION
A 'Limited Edition' collection of beautiful scarves Made in Italy. Inspired by our heritage using geometrical patterns and produced in the beautiful city of Como, Italy, famous for fine luxury goods. These scarves reflect the heritage and beautiful simplicity of the brand. They make the perfect gift, simply unique as these prints are exclusive to Aab.
ROSE & QUARTZ SERENITY
A softer take on colour for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Colour of the Year.
Executive Director of Pantone states 'Joined together Rose Quartz & Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.'
Shop our favourite pieces Mulberry Abaya & Midi in Rose Quartz & Serenity as well as our Chiffon Silk in these beautiful colours.
SPRING STYLE GUIDE: CO-ORDINATING SEPARATES
This season is all about functional fashion and that means co-ordinating separates. With a variety of midis, kimonos, trousers & scarves you can mix & match your pieces and add or remove to glam up or tone down. Simply try Side Slit Kurti Pink with Nude Gold Button Trousers for a femininely chic outfit fit for spring, add Pink Paisley Kimono on top and transform this everyday outfit into evening glamour.
UNVEILING #SS16 COLLECTION
Fast fashion seems to be coming in unprecedented speed leaving women hungry for quality and integrity. Never before has the story of a garment's creation felt so important and relevant.
Follow our Blog over the next few weeks to see the unveiling of our #SS16 collection along with the process involved in creating these beautiful products. From the onset of procuring these beautiful fabrics to meeting the team behind the seams who work meticulously with artisans and seamstresses to bring you our #SS16 Collection.
Love Aab x
Winter Warmers - 3 Step Layering
Wrap up, stay warm and stay stylish. Layering doesn’t have to be bulky and uncomfortable. In this guide we show you how to layer in three simple steps.
Step One: The Perfect Canvas
Our knitwear jersey’s provide the perfect canvas for layering. The new-in Kasshoku Midi - Brown is the is a simple design providing effortless style. Simple details such as the gold buttons on the cuff and slits on the side of the dress make a smart statement. Made from 100% jersey with semi-fitted sleeves and loose fit body is the embodiment of modest style and the ultimate comfort wear. Our Roll Neck Midi is a ribbed cotton jersey with a sleek roll neck, ideal for layering during the winter. Comfortable yet chic, a must have for your winter wardrobe. And now the Roll Neck Midi is now available in Black. Alternatively, opt for any of our classic Abayas including our classic Mulberry Abayas, made from 100% Cotton Jersey and available in an array of colours it’s an essential item in any wardrobe.
Step Two: Essential Cover Up
Our picks for great Winter Cover Ups in the on-trend charcoal shade is Cozy Wrap Cardy and the Coatigan. The Cozy Wrap Cardy is a waterfall style wrap cardy, front open and can be tied up with the detachable belt or simply add a belt of your own. Made from 100% Cotton Jersey it’s a stylish cover up without compromising on warmth. The Coatigan is now available in three new colours - Oatmeal, Black and Mineral Blue. The Coatigan offers the comfort of a cardigan and the warmth of a coat. When the weather in in between, opt for the Coatigan, a long cardi with warm fleece and pockets ensuring you will stay warm and stylish on days.
Step Three: Accessorize
The perfect accessory elevates and finishes off an outfit. Our line of Wool Blend Stoles act as the perfect wraparound. The Sugar Pink Wool Blend Stole is light yet warm and suitably big for good coverage. The Sugar Pink colour is the perfect match for many of our garments.
Follow these three steps for an effortless layered look to keep you warm in the winter months.
Love Aab x
New year New You - The Trouser Guide
Tailored, Wide Fit and Ankle grip - the options are endless. Whether you like a tailored look that is perfect for work or you like opting for a relaxed wider fit - we’ve created the beginner's guide to Aab’s Trouser Collection.
The Tailored Fit
Tailored trousers are a staple piece in any working woman’s wardrobe and are designed to flatter. The Gold Button Trousers Creamy Cord - a new addition to Aab's range of tailored trousers is a chic design made from corduroy fabric ideal for the winter, elasticated waistband and finished with 4 chic gold buttons. Gold Button Trousers are one of our favourite styles, which is why we produce them in a range of fabrics, from Denim to Aab’s classic Soft Brushed Linen. Denim Roll Ups are casual but cool made from soft Denim available in stone wash & indigo and are a must have this season. For those who are looking for a more glamorous look – opt for the Brocade Trousers - Regal Green . This piece has pretty threads woven into intricate prints in a slim-leg cut, these beautiful trousers add instant elegance to your outfits.
The Wide Fit
The Wide Fit trouser provides a relaxed look to your outfit with a subtle hint of glamour. This trouser style allows you to take on the day - with a modest fit, made from soft brushed linen, a relaxed yet stylish trouser that blends in well with to give a smart or casual look. Loose Fit Trousers are made from a warm twill linen fabric with an elasticated waist - comfort and style go hand in hand.
.The Ankle Grip
The Ankle Grip trouser is your go-to casual trouser for street style look. Available in Denim in Stone Wash and Indigo and in Aab’s signature Soft Brushed Linen (Black). These casual yet chic trousers have an elasticated waistband and elasticated cuff to provide a comfortable and flattering look. These trousers pair well with any Kurti, Kimono and slip.
Switch your style simply by alternating your trousers - the Aab way.
New Year, New You - Workwear Style Guide
Refresh your wardrobe and begin the New Year with an updated Work Wear style! This guide comprises of classic investment pieces of items that you can easily mix and match and wear again and again. From the classic Shirt Dress to our new line of Jumpsuits, find your perfect work outfit in our New Year, New You - Workwear Style Guide.
The Shirt Dress is a classic item that allows you to look smart and sophisticated, with the classic collar and buttons all the way down. We’ve paired the Shirt Dress Denim - Cool Blue with our Bonsai Navy Coat and Ombre Blue Hijab. The Shirt Dress is designed to keep modesty at the forefront whilst being on-trend, with high neck collar and below the knee hemline. Our denim take on this classic piece means that you will be the envy of the office in the cool blue shade.
The Versatile Jumpsuit
We love Jumpsuits here at Aab as they are the perfect work attire. Pair the versatile Jumpsuit - Sage with the Three Quarter Coat - Dusty Brown and our Sage Chiffon Silk Hijab. This colour combination of earthy brown and pale sage infuses colour into your work wear in a stylish and sophisticated fashion. The Jumpsuit when worn gives the illusion of an Abaya yet the comfort of a trouser and shirt combo. Opting for an Aab Jumpsuit allows you to dress modestly and gives you the freedom to take on the World.
The new-in Kasshoku Midi - Brown is the perfect work attire for power dressing. Simple details such as the gold buttons on the cuff and slits on the side of the dress make a smart statement. Made from 100% cotton jersey with semi-fitted sleeves and loose fit body is the embodiment of modest style and the ultimate comfort wear. We have paired the Kasshoku Midi - Brown with our new-in Gold Button Trousers Creamy Cord and Beige to Black Ombre Hijab. The Gold Button Trousers Creamy Cord is a new addition to our tailored trouser collection. A chic design made from on-trend corduroy fabric is ideal for winter. The added 4 gold buttons allows you to take your outfit day to night.
Taking Modest Fashion Mainstream - Aab featured in The Times Newspaper
As the trend for modest fashion grows in popularity, we were honoured to see Aab featured in The Times Newspaper.
With the launch of our flagship boutiques in London and the North in 2015, the year ahead is an exciting time for us as a modest fashion brand as we continue to offer an alternative fashion choice.
Love Aab x
BE BOLD IN GOLD
End the year in style with our collection of embroidered, patterned and printed garments. From full-length abayas to three quarter length midis you’re sure to find something you love!
The latest addition to our Kimono Collection is the Furamenko Kimono. A beautifully cut dressy Kimono, the Kimono raises up at the front with a wave and flares back down again. Lightweight front open jacket made from soft cotton crepe with beautiful golden trim running down the front, compliments many Abayas and outfits and adds a touch of luxe to an evening ensemble. Back again is our Golden Oud Open Jacket. An Aab favourite, the golden trim provides a simple outfit with an elegant flare.
Gold Button Trousers
Our tailored trousers are given elegant touches with additional gold-buttons. A new addition to Aab's range of tailored trousers is the Gold Button Trousers - Creamy Cord. A chic design made from corduroy fabric, ideal for the winter, elasticated waistband and finished with 4 chic gold buttons.
The Neroli has been given a fresh new update now in the midi style. The Neroli Midi is beautifully crafted with detailed embroidery on the placket, cuffs and back. The embroidered buttons are made by hand & showcased on the back & cuffs. The Neroli is an exquisite piece for special occasions.
The Kabanoki is now available in Black. Kabanoki Black Abaya is a fine ensemble of 24 intricately cut panels joined beautifully together, exquisite embroidery and finished with silk velvet.
Black Gold Fusion Chiffon Hijab is a luxurious hijab that has the ability to transform plain outfits to stunningly elegant. This hand dyed chiffon silk hijab is a staple piece, combining classic black shade with a golden shade.
Reject the stereotype and discover this season’s coveted colour - Grey!
Don’t be afraid about going Grey this season. With our stylish take on the colour Grey, our Autumn/Winter 2015 collection is packed with charcoal items.
Our Roll Neck Midi is a ribbed cotton jersey with a sleek roll neck, ideal for layering during the winter. Comfortable yet chic, a must have for your winter wardrobe. Our High Rise Abaya is a streamlined Abaya with side slits and a high neck to combat colder weather in a cozy ribbed jersey. Pairs well with Raw Denim Trousers and ideal for cold weather coverup. Whether worn on it’s own or layered with some of our Winter Cover Ups, the Roll Neck Midi and the High Rise Abaya offers you the choice of being versatile items in our A/W15 collection.
The Long Wrap Coat - Charcoal is a wool-blend trench coat that has a flattering fit & with retro-inspired wide lapels and pared back tailoring. This fully lined style has pockets & option of a belt, simply knot the belt to cinch in your waist. The Cozy Batwing Charcoal is soft and versatile. This wonderful Batwing Cardi is a wardrobe must have for layering your look, drapes perfectly and co-ordinates well with Aab's Denim Collection. Ideal for a quick on the go coverup. The Coatigan offers the comfort of a cardigan and the warmth of a coat. When the weather in in between, opt for the Coatigan, a long cardi with warm fleece and pockets ensuring you will stay warm and stylish on days.
Love Aab x
OUR FLAGSHIP STORE FOR THE NORTH IS NOW OPEN
Our flagship store for the North is now open at The Broadway, Bradford, BD1 1US.
We look forward to welcoming you soon.
Love Aab x
Attending the launch of our new store - Lookamillion
The talented Lookamillion will also be joining us at our launch on Saturday 12th December!
Lookamillion’s Sanna is a self-taught Makeup artist who found success through the social media channel’s Facebook and Instagram. After posting makeup tutorials and inspiration on her page, she is now one of the leading Muslimah’s on Instagram with 267,000 followers. At the age of 20, Sanna’s talents and work ethic has been an inspiration to many young muslimahs. Sanna will be present at the launch providing make-up tips for hijabis and will be available for meet & greets. We look forward to seeing many of you at the launch where there will be exclusive offers and new-in designs exclusive to Bradford! x
Attending the launch of our new store - Nabiilabee
Joining us at our launch on Saturday 12th December will be UK-based fashion blogger Nabiilabee!
Nabila has been uploading Hijab tutorials on YouTube since 2011 using this as a platform for inspiring and teaching young muslimahs how to style their scarves. With over 22 million views across her channel she is one of the most prominent hijabi bloggers! She has now been featured by the BBC on their show ‘High Street Hijabis’ exploring why many young women turn to Modest Fashion. Nabila will be available for meet and greets on the launch day and will be hosting a live hijab tutorial. We look forward to seeing many of you at the launch where there will be exclusive offers and new-in designs exclusive to Bradford! x
Attending the launch of our New Store - Hijabhills aka Ruba Zai
We’re pleased to announce that Hijabhills also known as Ruba Zai will be attending our Launch on Saturday 12th December!
Since 2013, Netherland based blogger - Hijabhills has taken the modest fashion world by storm. Ruba now finds herself with 500,000 Instagram followers, 245,400 Youtube followers and 154,147 Facebook followers. Her sense of style and her brilliant work ethic has made her a role model for many Muslimah’s trying to find themselves in an ever changing world, trying to find the ‘perfect balance between faith, fashion and society’.
Within one year Ruba has been featured across many different fashion and lifestyle magazines demonstrating that Modest fashion has become mainstream. We look forward to seeing you all at the launch where there will be exclusive offers and new-in designs exclusive to Bradford! x
Have you entered our competition?
Aab's brand new Flagship Store for the North is opening very soon! To celebrate we are hosting a giveaway for all our followers on Instagram :)
First prize: Win £250 to spend at our new store at The Broadway and a personal shopping experience with a celebrity blogger.
Second Prize: 5 x £100 vouchers to win & spend in our new Bradford Store!
Third Prize: Open Nationally and Internationally, 5 x £100 vouchers to be won & spent online or in either of our stores!
To enter for these amazing prizes simply:
1. Follow @aabcollection
2. Repost one of your favourite looks from Aab, tagging @aabcollection
3. Hashtag: #AabBroadway
4. Comment your place of residence below.
We are so excited for our second store to open and we hope you are too! Thank you for your continued support.
* One entry per profile. All winners will be chosen at random. This giveaway is open to private profiles and if selected will need to show confirmation of entry.
The Coat Collection: The Maxi Exclusive
The most coveted collection of the year has landed! With a combination of a variety of lengths, materials and colours - there is a coat for every occasion.
Our limited edition Long Wrap Coat is back! This maxi length wool-blend trench coat is a must-have for elegant styling this winter. The trench coat has a flattering fit, with retro inspired wide lapels and pared back tailoring. This fully lined style has pockets & option of a belt, simply knot the belt to cinch in your waist. Available now in Camel and Charcoal there’s a colour to suit everyone.
Also available is the new-in Long Flared Coat - Black. This coat is the ultimate ‘black coat’ in wool-blend. Meticulously crafted, this coat has a crossover-style buttons and individual pleating in the back. Styled to suit every body shape this is a must-buy!
Pair with our Winter Coats with new in Stoles. From printed (Two Faced Tartan Stole) to plain (Sugar Pink Wool Blend Stole), from cashmere (Cashmere Stole Charcoal & Beige) to wool-blend (Pink Coffee Wool Blend Stole) - find your favourite stole now!
The Ultimate Cover Up
Covering up in the colder weather has never been so stylish! Here are three looks that you can use as a guide for covering up;
The Casual Cardi:
Aab’s Cozy Batwing Grey is anything but frumpy. Soft and versatile, this wonderful Batwing Cardi is a wardrobe must have for layering your look, drapes perfectly and coordinates well with Aab's Denim Collection. For the perfect daytime look we’ve styled it with Chequered Shirt Dress, Denim Roll Ups and Soft Cotton Hijab - Olive. The Cozy Batwing Grey is ideal for a quick on the go coverup.
The Weekend Cover-up:
Multi-use, Multi-functional - our Long Shirts have been a real hit, now available in Indigo Denim. The Long Shirt Denim is the perfect piece for a casual yet smart look, or pair with a Slip Dress and wear as an open jacket for a weekend wardrobe essential - the style options are endless.
A sleek and chic trench made from a soft drapey fabric in Navy. Pair this Drapey Trench with the Luxury V, a longline ribbed cotton dress, and Denim Gold Button Trousers for a style that keeps you looking elegant, whatever the weather.
Take Military Style to the streets with our top tips on how to dress fashionably sleek in military chic.
Military Green is this season’s on trend colour.
Charreteras Midi Military Green is one of our classic pieces and a wardrobe favourite. It’s all about the buttons when it comes to this midi - the faded brass buttons it gives a quirky edge & with a front opening zipper, longer length at the back and with a rise up at the front, this midi has a chic and sophisticated appeal.
Following on from Charreteras Midi’s footsteps is our new-in Bonsai Open Jacket for Autumn/Winter 2015. A front open, three quarter length cover-up, the Bonsai Open Jacket is a mix between military and casual, an ideal jacket which adds a smart appeal to your everyday apparel.
If you’re looking for something in a longer style opt for the Polo Abaya Military Green or the Mulberry Military Green. Both Abayas are in the seasonal military green shade in our favourite cotton jersey and cut with precision and tailored to prefection.
The Utility look is in trend! The Utility Midi Mustard keeps you looking sharp and ready for anything. Wear with or without the accompanying belt and upgrade your look by pairing with Brocade Trousers Brown.
Get the military look with Aab!
#FALL4AAB WITH DENIM
You’re simply going to #FALL4AAB this season with our exclusive Denim Collection. A mix of our Classic Pants, Long Shirts and Kimonos, this season is all about falling for Denim.
The Trouser Update: DENIM
From Ankle Grips to Gold Buttons and Roll Ups, whatever your style, there’s something for everyone this season when it comes to Denim. In this latest collection we unveil the Denim Ankle Grip Trousers in Indigo and Stone Wash. Ankle Grip trousers are our go to trousers and a staple item in the Aab Wardrobe. Elasticated at the waist and the ankles, makes sure that it is flattering on all and now in the updated Denim material, we guarantee that it will be your favourite everyday trouser. Pair with Flower Power Kimono and Dusty Blue Hijab for a ‘chic afternoon’ look. Alternatively go for the Gold Button Trousers, a new addition to Aab’s range of tailored trousers, a chic design which will instantly add elegance with any outfit. Go for Glam and pair these glam Gold Button Trousers with a beautiful Kimono and Kurti for a simply fuss free desk to dinner look.
Get ready to Layer:
Top to Toe in Denim
Opt for our Long Shirt Denim or Belted Denim Kimono, you needn’t look like a block of blue, break it up with a Slip Dress and Trousers for look that’s perfect for work, going out and anything that requires an air of casual chic.
AAB DENIM COLLECTION
We're in love with Denim and this season unveils our DENIM COLLECTION 2015 soon to be launched online and in-store. A selection of our classic cut trousers now available in denim both light & dark as well as our cult classic long shirt now in a limited edition of Indigo Denim.
Shades of Autumn
Here at Aab we have created the ultimate guide for Autumn, so whatever the weather we have you stylishly covered.
Don’t be afraid of prints:
Our Autumn/Winter 2015 collection has been taken over by an array of prints. But there’s no need to be intimidated - go understated in our brocade trousers! Pretty threads woven to create intricate prints in a slim leg cut, these beautiful trousers add instant elegance to your outfits. Available in a range of Autumnal colours such as the regal olive tone to the subtle magenta and black brocade trouser.
Alternatively go for the classic chequered shirt dress, new in for Autumn. Print is in and you can't go wrong with plaid, with a palette of red, these lovely shades set the tone for Autumn, pair with ankle grips or jeans for a casual feel.
Get ready to dress in the classic autumn shades, from abayas to hijab, your wardrobe will be brimming with these colour classics. We have brought back the Mulberry Plum Abaya, back in stock especially for Autumn. Pair it with Plain Plum Chiffon Silk Hijab, a lovely rich shade of Plum in our signature chiffon silk, wonderfully light & airy and compliments our AW15 collection. This beautiful colour has depth, richness & adds a luxurious touch to your outfits.
Go for autumnal greens in our Bonsai Open Jacket. Bonsai is a front open three quarter length cover-up. A mix between military and casual, it’s an ideal jacket which adds a smart appeal to your everyday apparel. Pair it with Khaki and Black Two Tone Chiffon Silk Hijab. A deep blend of Khaki & Black in our signature chiffon silk.
Don’t be afraid to stand out in the crowd with Aab’s Mulberry Honey Mustard. Set in a beautiful earthy tone, it’s an abaya that will take you from day to night. Pair with our Navy and Tan Chiffon Silk Hijab. A beautiful addition to our Pure Hijabs, Navy & Tan is a fusion of Midnight Navy with Tan.
While our Autumn/Winter 2015 collection maintains the classic autumnal colours - browns, reds and greens, at Aab discover a range of colours that will change your Winter style. The Mulberry Midi Sunset Pink and the Sunset Neem Abaya will change the way you ‘think pink’.
The ready for anything:
We have extended the Mulberry line, which now includes beautiful Midis. The Mulberry Abaya and the Mulberry Midi are firm favourites, whatever the season. Mulberry is high up in our Ultimate guide for dressing in Autumn.
Make sure you are ready for anything in our Two Tone Chiffon Silk Hijabs. From Navy & Tan Chiffon Silk Hijab to the Desert Sunset Chiffon Silk Hijab. These hijabs match and compliment a range of outfits so are the perfect pieces for your Fall wardrobe!
How to wear brocade
Plain is out, and Brocade is in! We’re making a statement in our Autumn/Winter 2015 Collection with new in Brocade Trousers. Aab’s Brocade Trousers have silky soft threads woven into the fabric in a slim leg cut. Made to flatter, these elegant trousers add instant elegance to your outfits. Available in an array of colours we are providing you with a guide on how and where to wear them!
Contrast and compliment with the more understated shades of Aab’s Brocade Trousers. Take your workwear to the next level with our Brocade Trousers in Black, Brown and Magenta & Black. The trousers come in subtle shades and can be worn time and time again, mixing and matching with items from our modest wear collection. Why not pair our Brocade Trousers in Black with the Mulberry Midi Sunset Pink for a contrasting look or team Brocade Trousers in Magenta & Black with Mulberry Midi Black, the options are endless. Either way, Aab’s Brocade Trousers provide a stylish alternative to the everyday workwear styles.
Our Brocade Trousers in Turquoise, Olive and Ivory can make everyday staples into elegant evening wear. Transform your everyday Mulberry Midi Black with the Brocade Trouser in Turquoise, or elevate your occasion wear game with our Kabanoki Abaya which pairs perfectly with the Brocade Trousers. However you decide to wear Aab’s Brocade Trousers, they will be your new wardrobe staple.
A tribute to the Aab Mulberry Abaya
In this blog we pay tribute to Aab’s best-selling Mulberry Abaya.
The origins of this abaya began 5 years ago when we released it in the color black. Since then the Mulberry Abaya has been released in array of colours, whether it be the classic black, a perfect work attire or the Mulberry Marsala, a great evening attire. No matter what colour, this abaya remains a customer favourite.
The simple formula for the popularity of this Abaya is purely and simply because this abaya suits all body shapes and heights. The Mulberry Abaya allows for a modest fit with a full flare from the neck down. So whether you’re pear shaped, apple or hourglass the Mulberry Abaya is suitable for all. Made from 100% Cotton Jersey the Mulberry Abaya should be a staple item in your wardrobe. And with the release of the Mulberry Midi, the Mulberry range has expanded.
There's no room for copies, with an official Aab signature button, the Mulberry Abaya is here to stay!
'Simplicity is the ultimate sophistication''. A collection enriched with Timeless Elegance.
Distinguished by high quality tailoring and a relentless focus on the finest details, means each garment truly embodies the Aab spirit of beauty and gracefulness. Unique embroideries, a flair for flare and designs that flow, - Timeless Elegance by Aab
It’s that time of the year again! Aab’s Eid Collection is back and more glamorous than ever.
With new in luxury hijabs and elegant abayas, we have put together 4 key looks from our latest collection that are effortlessly glamorous and that will stand the test of time.
Kabonoki Abaya - A fine ensemble of 24 intricately cut panels joined beautifully together with exquisite embroidery and finished with silk velvet. With a seamless slit in the middle of this abaya, it provides an updated and polished finish. We paired it with Aab's Ivory Brocade Trousers & Sage Chiffon Hijab for the perfect finish. Aab’s Brocade Trousers are part of our Timeless Elegance Collection, tying contemporary pieces with statement garments to create an effortless and adaptable wardrobe of key staple items.
Neroli Abaya - You can’t go wrong with the classic combination of Black & Gold. The Neroli Abaya is beautifully crafted with exquisite embroidery with silk threads in gold, adorned on the cuffs, back and front with an added pleated detailing. The embroidered buttons are made by hand & showcased on the back & cuffs - an exquisite piece for Eid and special occasions. We have paired it with one of our luxury hand dyed hijabs, the Black Gold Fusion Chiffon Hijab, for a look that is stunningly elegant.
Onsundu Embroidered Jacket - A long structured open jacket featuring soft tea pink embroidered motif on the cuff and back, elegant, sophisticated and unspeakably stylish - your perfect Eid ensemble. Wear with the co-ordinating slip dress and gold buttoned trousers in sand, also part of the Timeless Elegance Collection. We have paired this outfit with the new in Desert Sunset Chiffon Silk Hijab. This hijab perfectly fuses together deep sand tones with sunset pink, an essential nude toned hijab that will go together with almost anything.
Sunset Neem Abaya - Artfully decorated with our beautiful Neem Motif, Sunset Neem is guaranteed to make an AW15 style statement without much effort. A favourite cut that suits all - adorned with the beautiful Neem motif, this time in a soft Sunset Pink, a beautiful piece to compliment the season. This abaya epitomizes grace and modesty, paired beautifully Pink Coffee Chiffon Silk Hijab.
Aab’s Timeless Elegance collection provides you with key pieces that are adaptable and interchangeable, to give you the perfect day-to-night wardrobe that will take you through the seasons.
The Ethics of Global Retail Practices
Fashion should be fast, cheap and disposable. This is the mantra that countless retailers practiced and continue to practice. The Rana Plaza disaster was a travesty that opened the world’s eyes to the retail operations that go on in order to aid the throw-away culture that the Western world is accustomed to. Retailers go to great lengths to increase profits and keep costs low - ultimately contributing to disasters that go on in developing countries.
The Rana Plaza disaster occurred as a result of greed-driven logic. The owner of the Rana Plaza neglected to act according to the regulations for an industrial building and ultimately follow the warning signs that the Rana Plaza Factory was not safe. On 24th April 2013 the Rana Plaza collapsed, as a result of structural failure, killing 1,129 people and injuring 2,515 people. These people, many of them women, came in due to the threat of pay withdrawal by their employers.
The great lengths that factory owners in developing countries go to must be questioned in order to understand and to prevent such a tragedy. Furthermore, we must look beyond the factory owners to the large global retailers. Global retailers that allow their garments to be made in factories with low working-conditions, low wages and in this case failure to comply with building regulations. In addition, we must question the buying practices in the West that ultimately drives this culture.
Two years on, the Rana Plaza fund has met its target of $30million, with many large retailers contributing to it. However, in order to prevent a man-made disaster like this we must change the way we produce and consume clothes. We must create a standardised model for working conditions in factories. But most importantly, we should make informed judgements regarding the clothes we buy and the places we shop. We must never forget that our actions as consumers can contribute to change in the world.
Here at Aab our practices abide by the teachings set out in Islam. Ethical standards are encouraged not only in businesses but also encouraged in daily life. At Aab we work towards ethical standards outlined and encouraged in the Quran. We strive to be a business that works ethically, whether it be in the working conditions of our employees from the sustainable materials we use in our garments. It is said that “knowledge is power”, at Aab we believe that educating our consumers to change their shopping habits will lead to a fairer system. A system whereby employees regardless of their circumstances will be treated fairly and paid fairly.
It is noted that the Prophet (peace be upon him) said: “God shows mercy to a person who is kindly when he sells, when he buys and when he makes a claim” (Al-Bukhari).
THE HAJJ EDIT
The Hajj is a duty that Allah has given to His slaves, it is the fifth pillar of Islam and the jihad of women. As the Prophet (peace and blessings of Allah be upon him) said to Aa’ishah (may Allah be pleased with her): “Your jihad is Hajj”. Narrated by al-Bukhaari.
The Hajj Edit provides you with some of our key pieces that have been styled and altered to suit your every needs. So as you embark on your journey of a life time, Aab are on hand to make this an effortless one. From Black Sea to Oolong, from Front Tie to Pintuck Black Abaya, there is a style to suit everyone.
The Pintuck Black Abaya has classic pintucking and buttons running down the placket and up the cuffs. The buttons provide ease of use when performing wudu so that you are always ready for salat. Made from Twill Marina, this abaya will keep you feeling cool in the warmer temperatures of Makkah and Medinah.
The Black Diamond Abaya is perfect for those looking for a flowing abaya, with the upper body loose fitting and the bottom narrowing from the knees downward. This style of Abaya will allow you to move with ease and perform all your duties.
Our Front Tie Abaya is one of our newer styles, but a must-have for your trip to Hajj. Made with 100% soft brushed linen, with this abaya you won’t have to worry about the heat.
Black Sea is the perfect Abaya for Hajj and Umrah. Simply classic black with pretty but discreet pleating, this is your ideal Abaya for worship and general styling.
The Oolong Abaya, an amazingly light weight linen with a sophisticated single pleat, satin strip and two tiny satin buttons, flows beautifully with sleeves gathering at the end with a co-ordinating satin strip for that final touch.
Lastly, if you’re looking for something white, go for our clean and simple Long White Shirt. A structured long shirt style Abaya made of 100% Crepe Cotton, precision detail yet simply put together, an easy breezy Hajj outfit.
DON’T FORGET our Hijabs made out of 100% Chiffon Silk, suited to the hot climates of the Kingdom of Saudi Arabia. Keep your slippers and shoes safe in a Aab Shoe Bags, easy to handle, washable by hand or machine. Keep your accessories simple yet effective.. x
STYLE NOTES - MODERN SIMPLICITY
Let Aab streamline your life this summer with a selection of low-key style staples. Quietly confident, effortlessly chic, unmistakeably Aab.. x
Hijab Breakdown - Vacation Essentials (3/3)
Cotton, Jersey and Chiffon Silk, Hijabs are made in an array of materials. In this last part to the ‘Vacation Essentials’ blog, we will be breaking down Aab’s hijabs and recommending which hijab we think should be your vacation essential.
Jersey Hijabs - Jersey Hijabs are soft and easy to wear and style, available in 5 essential must have colours, these Hijabs are a must have for your everyday collection. They provide warmth and comfort, so for those of you going to a colder climate, or planning on spending your days on the ski slopes, Jersey Hijabs are a must have.
Cotton Classics Hijab - Made from 100% pure cotton, Cotton Hijabs are easy to style in a breathable fabric with ample width for good coverage. An essential item for long summer days, beat the heat with Cotton Hijabs.
Chiffon Silk Hijab - Lightweight with a big width, these hijabs can be styled any way you like. Chiffon Silk Hijabs are a go-to material in hotter conditions. Available in a number of colours, giving you the options to style in a number of ways with our modest wear. Chiffon Silk Hijabs should not only be your vacation essential, but your wardrobe essential.
DON’T FORGET to pack your all-important hijab pins to keep your hijab looking perfect all day long.
Floaty Skirts – Vacation Essentials (2/3)
Don’t let the summer heat fluster you. Aab’s floaty skirts in mint green and peach are your holiday staples. The floaty and flary skirts have plenty of volume and allow for an easy, breezy, effortless holiday look. Pair with our ivory top, made from crepe cotton you’re sure to stay cool, in a modest yet flattering style. Take it from day to night by swapping sandals for heels. And pair with Aab’s summer stole in ivory for that extra glamour in the evening.
One Kimono, Three Ways – Vacation Essentials (1/3)
We all know the pre-holiday panic when we realise we don’t have any space in our luggage. But with Aab’s Kimonos that come in a range of bright and beautiful hues, statement prints and embellished designs, you can rely on us to have you covered. Try pairing our Kimono with a long slip dress with the drawstring drawn in, for a classic look. Button down the Kimono and pair with one of our jumpsuits for a relaxed yet comfortable style. Or pair the Kimono with our short slip dress and button trouser for an elegant evening look. Modest and interchangeable, Aab Kimonos will take you from day to night.
LATE NIGHT SHOPPING AT AAB
Enjoy late night shoping from tonight at our London Flagship Store. Pop by and pick up your Eid outfit or gifts for friends and family. We will be open until 9PM tonight and even later the night before Eid where our staff will be more than happy to serve you.
Eid Gift Ideas
The Prophet Muhammad (S.A.W) said, ‘Exchange gifts for it will increase your love towards one another’ [Bukhari]
Searching for the perfect Eid gift for a friend or family member? Our elegant abayas prove to be unique and intricate timepieces. Choose from pieces from our Ramadan Collection; with outfits ranging from elegant kimonos to military style open jacket abayas. Aab is tailored to suit your every needs.
Ramadan Collection - Part 3
The Ramadan Collection Part 3 is now online - Military is in trend but with a new elegant flair, this beautiful piece has detailed embroidery on the front bodice and defined cut all the way through, so simply rise to the ocasion with our new Epaulet Front Open Jacket Abaya.
Ramadan Collection - Part 2
The Ramadan Collection Part 2 is now online...but there are two pieces that really stand out from the crowd. Our embroidered jackets are limited editions, exquisitely elegant embroidery, tailored cuts with a beautiful silhouette... These timepieces are guaranteed to give you a lifetime of pleasure. Pair with our co-ordinating slips and Gold Button Trousers and finish your look with our signature Chiffon Silk Hijabs for an outfit that pleases they eye and feels great to wear.
CLICK AND COLLECT NOW AVAILABLE AT OUR LONDON FLAGSHIP STORE
You can now order items online and collect them from our store, instead of having them sent to your home. This service is only available for UK deliveries.
We will aim to deliver your order between 3 and 5 working days from the date you placed it. However, sometimes during sale periods or other busy periods deliveries might take longer.
We'll send you an email when your order is ready to collect. After you have received it, you can collect your order at any time during the day, according to our store opening hours.
Come into store to collect your order, bringing your confirmation email and the card that you paid with. We will keep your order in store for ten calendar days after it has arrived. If the order is not collected within the 10 days, we will assume it is unwanted, cancel the order and issue a refund to your original payment method.
We have the same returns policy for Deliver-to-store as on-line. You can return your order within 14 days of receipt. Please note this date begins on the date that we send you an order dispatch. Returns must be sent back to our usual Returns address and cannot be returned in store.
As the auspicious month of Ramadan starts, may the crescent-shaped moon brighten your path toward enlightenment and may Allah bless you with peace and grace. Aab wishes you all a blessed Ramadan x
LET'S GET SHIRTY
The Aab Long Shirt Dress has had our customers crying out for a re-run of our Columbia Blue and constant demands for more colours! It’s the latest favourite and here’s why – A tailored fit with front pocket details and lapels, fully front opening features, it’s one of those iconic designs that suits all body shapes too, wear it open, closed or half buttoned down showing a bit of our Ankle Grip Trousers – Let it be known, Columbia Blue Long Shirt sold out within hours at the Aab Flagship Store Launch Event.
Due to popular demand, it’s back again – and for those of you who don’t do blue, it’s available in a spectrum of colours with a lot more shades to be launched very soon.
Aab London Boutique
LONDON – A city rich in heritage and culture – there could be no better place for us to open our doors. Take a look around our beautiful new store and discover our Spring/Summer 2015 Collection.
Located inside East Shopping Centre, a new development and unique space with beautiful lighting which creates a relaxing environment. Great places to eat all makes for a great shopping experience in a family environment. So what are you waiting for? Come and discover our latest collection…
The Aab Boutique boasts bespoke fixtures and fittings with hints of our Islamic heritage. An inviting boutique designed to create a relaxing environment and allow you to experience a high end shopping experience. Complete with fitting rooms, finally, you can touch feel and try before you buy.
Opening at East Shopping Centre, Green Street, London, E7 8LE
Opening at East Shopping Centre, Green Street, London, E7 8LE
The Aab London Flagship Store Official Launch Event on 21 March 2015
There are just 7 days to go until the much awaited launch of our London Flagship Store on Saturday 21st March 2015. This is the first concept store of it's kind catering to high end Contemporary Modest Fashion and we are so excited about the launch. The day promises to be eventful and will be hosted by celebrity bloggers Dina Tokio and Habiba De Sliva. In addition we will have an array of opening offers and showcase the launch of our brand new Spring Summer 15 collection. Stay tuned for more details.
OUR LONDON FLAGSHIP STORE OPENS SOON
We are delighted to announce the launch of our first Aab boutique opening in London. The store will offer our full range of clothing and accessories alongside a limited-edition collection exclusively available in-store. The boutique store is housed across two levels with specially commissioned fixtures in the brand new East Shopping Centre on Green Street, E7 8LE.
The opening of our first Aab boutique represents the physical manifestation of the Aab brand enabling us to present the premium quality of our products authentically and in an appropriate setting so our customers will be able to see, touch and feel our products in an environment we have carefully curated.
Please bear with us while we add the finishing touches and we look forward to opening our doors and serving you very soon.
Love, Aab x
It's all about the fringe
More haute than hippe, this fabulous bohemian themed design will ruffle new spirit into your wardrobe - it's all about the Fringe Abaya. This season, think of ruffled fringes teamed with unique Chiffon Print Hijabs to create your own shabby chic. Also available in Black, make this the ultimate piece for now till summer. Wear your Abaya with a variety of prints, we paired this with Blue Venezia Chiffon Silk Hijab for the perfect day to night ensemble.
Carbon Collection 2015
The transition to the new season ahead needn't be difficult with the Aab 2015 Carbon Collection. A purpose made transitional wardrobe designed to ease you gently into Spring. We are going to make you re-think your approach to 'more is less'.
A mixture of Abayas and three quarter length midis, paired with trousers from our fantastic new range & finished with Black & Charcoal Chiffon Silk Hijab makes for a refined and sophisticated collection.
Made to Order By Aab
Did you know that Aab offers a ‘Made to Order’ service?
If the Abaya you require is not available in your size, we offer an exclusive Made to Order service on selected designs. This means we will cut, stitch and deliver your order within 3-4 weeks. We are able to do this because unlike other brands or companies, we design and produce our garments in our very own factory where we can guarantee the quality, workmanship and conditions of where your outfit comes from.
Simply email us using the Made to Order request form stating the design you are interested in along with the size and length you require (please note Made to Order only applies to our standard sizing). After your order is confirmed our trusted team of artisans and tailors will cut, stitch and pack your Abaya exclusively for you. So why not give it a try..
Stylishly Covered for the Winter Chill
A good winter coat is a staple item in any wardrobe and with our heritage of hand tailoring and fine details, it’s also an investment you can cherish for years. Don't forget to accessorise your look with one of our luxurious Faux Fur Wraps and Wool Blend stoles for that distinctive Aab finish. Covering up in the chilly weather just got a lot more stylish...
The Mulberry Abaya
The Mulberry Abaya is a well-loved design by both our designers and customers, suiting all figures; curvy, slim, apple and pear. It's modest and simple yet the beauty of the Mulberry Abaya is in its versatility; stylish for your casual day time look and easily transformed into a glamorously elegant outfit by incorporating statement jewellery and a sparkly bag. Available in Winter Plum, Black, Navy & Chocolate Brown. Every season we launch this beautiful Abaya in must have seasonal shades emblazoned with a signature Aab logo on the cuff. Why not have your Mulberry moment..
New Arrivals at Aab this December
Jumpsuits have been all the rave for 2014 so Aab decided to end the year with a new Jumpsuit in jet black made from a soft drapey Cotton Crepe natural fabric. Pair this with a Aab signature Chiffon Chic Luxury Black Hijab and slip on a Black Floral Kimono for the perfect evening ensemble. The jumpsuit is perfect for work, smart casual and easily glammed up for evenings out with our range of Modest Wear Kimonos.
STYLISHLY IN AAB BY DINA TOKIO - PART THREE
The last look Dina created was in the beautiful City of Jarkarta in Indonesia during Jarkarta Fashion Week! Combining our Limited Edition Winter Waves Kimono with the three quarter Slip Dress was ingenious on her part. What a casual and chic way to kick start your walk down the runaway.
Until next time.
STYLISHLY IN AAB BY DINA TOKIO - PART TWO
Part of our embroidery edit the intricate detail of the Pink Paisley Abaya shone through when adorned by Dina. Hand stitched silk threads dance along the arms, back and front of this exquisite Abaya, a feminine piece lovely for special occasions.
Stylishly in Aab by Dina Tokio - Part One
Islamic fashion has never looked so good with so many styles to choose from, tailored Abayas to whimsical skirts and flowy palazzos to extra long blouses. The various styles of modest fashion are never ending, thanks to inspiring and talented young Muslim fashion bloggers. At Aab, we understand that Islamic fashion is on the rise and there are many ways to incorporate fashion trends into a modest ensemble.
One such example of talented modest fashion influencers is Dina Tokio whose unique sense of style has gained her a huge following of women who crave inspiration for modest fashion.
We were so excited to see Dina Tokio in Aab pieces and how she has blended them with her own unique sense of style. Aab’s Navy Jumpsuit, a piece made from cotton satin with a lush sheen, can be paired with Aab’s luxury hand dyed Nautical Navy Hijab, for a chic yet comfortable evening look. Perfect for a night out with your husband or your best friends!
Style made simple
The best thing about having a plain white canvass is you can simply dress it up, add splashes of colour with different Hijabs and lots of accessories appropriate for the occasion! So, whether you're simply meeting friends for coffee, or packing for a weekend away, Aab is your one stop shop for the perfect outfit!
Pretty handmade corsages…Cute and colouful
A collection of pretty handmade corsages…Cute and colorful it’s all you need to add that final touch. Cotton, linen and silk corsages available now. Plant a bed of corsages in your Autumn collection and see your outfits bloom!