- About Us
Aab set out to create garments that take into account simplicity, style and comfort desired by women who find themselves playing multiple roles in today‘s society.
Aab‘s concept is based on easy pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.
What makes Aab unique is the use of natural fibres across the majority of their designs.
Distinguished by high quality tailoring and a relentless focus on the finest details, means each garment truly embodies the Aab spirit of beauty and gracefulness.
Launched in 2007, Aab has now expanded its collection, introducing a classic, modern yet chic collection where designs reflect the changes in the seasons and contemporary trends.
The name Aab is derived from the Persian translation for water. It‘s natural, flows and has no borders or ethnicity.
Design is a constant challenge to balance comfort with luxury and modesty, the practical with the desirable.
At Aab, we aim to keep things stylishly simple.
Our fabrics are lovingly selected and tested for their purity. As a result, our garments are not massed produced, instead they are hand finished with care and full attention to detail.
All processes from fabric selection to cutting and producing the final garment arecarried out with the highest ethical standards.
With all this in mind, our policy is to produce beautiful garments whilst caring for the community and environment around us.
We have a responsibility to our customers and community to ensure that the items produced by Aab are done so in a healthy work environment and in an ethical way. All processes from fabric selection to designing, cutting and producing the garment are carried out with the highest ethical standards in mind. A lot of care, attention and detail is put into our products which we do not ‘mass produce’.
This means that we can attest to the fact that they have been produced:
- Lawfully, through fair & honest dealing;
- Without exploiting the people who made them;
- Strictly without the use of child labour;
- In decent working conditions;
- Without damaging the environment;
With all this in mind, our policy is to provide beautiful garments, with the highest quality and attention to detail whilst caring for the community and environment around us.